Reputational risk is more volatile and can explode rapidly to damage reputations before revenue is impacted. However, silos in business operations and departments can impede efforts to protect reputation. The challenge is in integrating reputational risk into the Enterprise Risk Management (ERM) agenda for organizations, and helping the ERM, disaster recovery and business continuity teams include reputational risk into their plans. 

Major changes and disasters have the potential to disrupt the organization's revenue sources, operating expenses, stock prices, competitive positions and ongoing business viability. Disasters may strike an organization when it is least expected. Changes such as new regulations, natural disasters, man-made disasters, terrorist attacks, etc., have alerted organizations to the adverse impact that sudden changes and disasters can have on their business. This conference emphasizes the importance of ERM in building the organizational capabilities for continuous learning and business renewal.